Channel 4
Channel 4’s ‘Stand Up To Cancer’ is a charity initiative that brings the UK together against cancer. An electrifying lineup of celebrities, comedians, and musicians makes the annual telethon more than an entertainment. It is a national call to act. Through storytelling, it presents real lives, scientific progress, and performances with feeling, all in the service of funds for cancer research.
With the British broadcaster Channel 4, Michèle Victoria (MuseVision) produced a series of comedy sketches for the annual ‘Stand Up To Cancer’ (SU2C) campaign. With stars of television comedy and entertainment, we took on the writing, the direction, and the production of sketches that have supported the continuing fight against cancer.
Storytelling structured to endure
Reach a wide audience through distinct comedic narratives.
Make clearer, across the sketches, what a donation makes possible in cancer research.
Deliver sketches that each have their own character, and still belong to the SU2C campaign.
Support the campaign in reaching its ambition for funds raised.
