Debenhams
Debenhams, a British retail house established in 1778, grew into one of the UK’s largest department-store chains, with clothing and goods for the home. It became known for bringing designer names onto the British high street through “Designers at Debenhams.”
Boohoo acquired the brand in 2021 and moved Debenhams onto an online-only platform, focused on beauty, fashion, and home.
Storytelling structured to endure
The team captured campaign films, and brought in Helena Christensen for a series of seasonal films shot on Curaçao and in the UK, adding presence and style to the Debenhams name.
We took on the fashion-film production, the creative direction, and the post-production, so each piece would be engaging and precisely aimed.
Michèle Victoria (MuseVision) specializes in fashion film, and helps marketing teams bring a brief to life. The work for Debenhams shows how storytelling and imagery of a high standard can lift a house.
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