M&S
Founded in 1884, Marks & Spencer (M&S) is a British retailer that has become synonymous with quality and value. Food, home, and fashion. The fashion line includes womenswear, menswear, children’s wear, and lingerie. Known for classic, lasting garments, M&S has been the place for tailored suits, seasonal collections, and lingerie of a high standard. Timeless basics and contemporary style, held together across generations, have made it a fixture of British households, for the everyday and for the occasion.
Marks & Spencer, a British high-street retailer, wanted to mark the 90th anniversary of its lingerie line in a way that would be remembered. The aim was to show how the lingerie had evolved, and to introduce the latest collection, Fashion Street, to a new generation. To do that, M&S partnered with Michèle Victoria (MuseVision).
Storytelling structured to endure
Beyond the archival film, Michèle Victoria (MuseVision) was asked to make a separate fashion film for the launch of Fashion Street. It offered a close view of the design process, from the first sketches and mood boards to the finished monochromatic collection, and of the influences behind it: how a lingerie line comes into being.
The film was received with strong regard, and it engaged both new customers and those already with the house. ‘90 Years of M&S Lingerie’ became a cornerstone of the anniversary, drawing conversation on social and attention from the press. The Fashion Street film introduced the new line, and drove interest and sales.
Through storytelling in film, Michèle Victoria (MuseVision) helped M&S mark a significant milestone and set the ground for what would follow in lingerie.
Marks & Spencer also wanted personality and humor in the menswear line: to entertain, and to inform. They partnered with Michèle Victoria (MuseVision). Ian Wright, M&S’s menswear editor, appeared in a series of films that put the collection through real situations, with a wry tone.
