Moschino
Moschino is the Italian luxury house that has unsettled the scene since 1983. Founded by Franco Moschino, a painter and fashion illustrator with a talent for artistic rebellion, the house turns convention over. From the earliest collections it has mixed wild prints, bright color, and witty detail into garments and accessories that feel like wearable pop art.
It is not only a matter of catching the eye. It is a matter of starting a conversation, through an irreverent slogan or a playful jab at the seriousness of high fashion. The lines run from the main luxury collection, Moschino Couture, to the more accessible Moschino Cheap and Chic, and the contemporary Love Moschino. The creative spirit keeps moving.
An identity made to extend over time
We approached the brief as a document of Moschino’s audacious vision. The cameras followed each moment with editorial restraint, honoring the house’s proportion, its wit, and its voice.
